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What Makes us Different

  • India's only dedicated law firm for Direct Selling, MLM compliance, and legal consultancy.
  • Team of Legal Professionals with Years of Experience in the Direct Selling Industry
  • Consulted Over 400+ Direct Selling (MLM) Companies

5 Steps to Start Direct Selling (MLM) Company

Company Formation

Launch your dream business—Pvt Ltd, LLP, OPC & more with expert setup and accounting support!

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MLM Business Plan

We draft & review business plans tailored to meet all direct selling laws smart, legal & ready!

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MLM Software

Get India’s best MLM software tailored for all business plans – fast, reliable & built for success!

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Direct Selling Product

Expert consulting for MLM companies in choosing the right products compliance & trusted manufacturers.

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Direct Selling Compliance

Get expert legal consultancy for MLM companies to ensure compliance with Direct Selling Rules 2021.

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India’s top MLM Consultants & Direct Selling
Consultancy in Delhi

Gavel Direct Selling Law Firm stands as a top MLM consultancy in Delhi, providing expert guidance in direct selling and MLM strategies. Our Direct Selling legal Experts is well-versed in Indian Direct Selling laws and supports Direct Selling businesses in compliance, business models, and direct selling certifications. Whether you're a startup or an established Direct Selling Company, we offer best direct selling consultancy services tailored to your unique needs. If you’re looking to hire an MLM consultant, Gavel Direct Selling Law Firm provides reliable and Legal solutions to guide you at every stage of your Direct Selling business journey.

Who We Are: Your Trusted Direct Selling Consultants

We are a leading direct selling consultancy firm based in Delhi, India, with years of experience in the direct selling industry. Our team has successfully served over pan india clients, backed by our MLM legal expert in-house team of 30+ legal professionals. As top direct selling consultants in India, we offer a range of services, including Company Incorporation, Drafting & Vetting Contract / Agreements, Policies and Direct Selling Business Plan, Legal Opinion on Pyramid Scheme/ Money Circulation / Misselling & Misleading Advertisement in Direct Selling Labeling and Packaging Compliance (Legal metrology), E-commerce Compliance, Product Licensing, Consulting on Direct Selling State Compliance, Project Consulting, direct selling consulting services, direct selling legal solutions, and direct selling compliance consultant services, ensuring businesses adhere to all statutory requirements and regulations.

Whether you're looking to hire a direct selling consultant for legal assistance or to design an effective Direct Selling business model, we provide consulting services for direct selling to businesses of all sizes. We focus on offering simplified solutions for complex challenges and delivering direct selling consultant services that guide your direct selling business to success. Our expertise spans across the development of direct selling companies in India and building compliant, profitable business models.

Our Gavel Direct Selling Law firm is committed to helping direct selling businesses succeed by offering the best direct selling consultants who provide insights, support, and transparent solutions for every stage of your direct selling business journey. If you are looking for a reliable direct selling company consultant, we are here to assist you with holistic consulting services that ensure your growth and legal compliance in the direct selling industry.

Why Choose Us

At Gavel Law Firm we believe in delivering more than just products or services — we deliver trust, quality, and a
commitment to excellence. With years of industry experience, our team of experts brings innovation and dedication
to every project we undertake.

Recognized As Best in Industry Rankings

Recognition 1

CEDSA Direct Selling Conclave

Adv. Priyanka Sharma

Direct Selling Legal Advisor
Recognition 1

Friends meet 2025

Adv. Priyanka Sharma

Direct Selling Legal Advisor
Recognition 1

Friends meet 2025

Adv. Priyanka Sharma

Direct Selling Legal Advisor
Recognition 1

Direct Selling Growth Conclave 2024

Adv. Priyanka Sharma

Direct Selling Legal Advisor

Consumer Protection (Direct Selling)
Rules, 2021: Key Regulations

Compliance with Consumer Protection (Direct Selling Rules) 2021: Direct selling in India is governed by the Consumer Protection (Direct Selling Rules) 2021, which sets a clear framework for businesses in the direct selling industry.

90-Day Compliance Deadline: All existing direct selling companies must achieve full compliance with the new rules within 90 days of the notification.

Mandatory E-Commerce Compliance: Direct Selling Companies who adopted e-commerce platforms must follow the Consumer Protection (e-Commerce) Rules, 2020, ensuring their operations are aligned with the law.

Ban on Pyramid Schemes/Money Circulation: Pyramid Scheme and money circulation are strictly banned for both direct selling companies and direct sellers in India.

State-Level Monitoring: State governments will monitor the activities of direct selling companies and their direct sellers to ensure proper regulation and compliance.

Defined Responsibilities: Both direct selling companies and direct sellers must fulfill clear obligations to protect consumer interests and ensure transparency in their direct selling business.

Our Services

Start Ups

Comprehensive guidance for direct selling & MLM ventures, ensuring success from start.

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MLM Legal & Statutory Compliance

Expert advisory for navigating the direct selling landscape with legal compliance & growth.

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Professional Audits

External annual audits ensure compliance, transparency, and long-term success in MLM.

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Economic Legislations

Proactive legal protection against corporate criminal prosecution with expert litigation support.

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Corporate Compliance & Commercial Advisory

Comprehensive corporate legal compliance solutions to ensure ethical and responsible growth.

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Data Privacy

Expert guidance on data protection and privacy compliance to safeguard your direct selling business.

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Consumer Protection (Direct Selling) Rules, 2021

Expert compliance solutions for direct selling businesses, ensuring legal success and growth.

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Product Certification

We Provide Product Certifications like Fssai, Trademark, ISO, WHO GMP, Startup India, Legal Metrology, halal, Kosher,

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International Expansion

Will Consult Direct Selling Companies who Want to Set Up Business in International and any international Direct selling company want to setup Business in India

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MLM Software

We will provide India's best MLM software for all types of business plan

FAQ’s About MLM & Direct Selling Consultant

How to register a direct selling company in india?

Incorporate your company, follow Direct Selling Rules 2021, and submit details to the State nodal authority.

Can a Direct Selling Company be held liable for the actions of its agents/sellers?

Yes, if agents act on its behalf or violate Direct Selling Rules 2021, the company can be held liable.

Which type of business plan is legal in direct selling

Plans with real product/service sales, avoiding pyramid schemes, and complying with Direct Selling Rules 2021 are legal.

Which type of product & services direct selling company can sell

Only genuine, legal, and non-banned products like wellness, personal care, and educational services.

What are the penalties for violating Direct Selling Rules in India?

Penalties include monetary fines, suspension of operations, legal proceedings, and blacklisting by state authorities.

Can Foreign Direct Selling Companies operate in India?

Yes, Foreign Direct Selling Companies can operate in India by registering a legal entity under Indian laws, complying with FDI regulations, and following the Direct Selling Rules 2021 — for smooth entry and legal compliance, consult Gavel Direct Selling Consultant.

What are the legal obligations of a Direct Selling Entity under the 2021 Rules?

It must follow KYC, registration, fair practices, avoid pyramid schemes, and ensure regular disclosures.

What is the cost of hiring a direct selling consultant?

Costs vary by service scope, but Gavel offers affordable, customized legal solutions for every business.

Are MLM Companies allowed to operate in India?

Yes, if they follow Direct Selling Rules 2021, avoid pyramid schemes, money circulation, and stay legally compliant.

Is it legal to earn income through recruitment in MLM?

No, income must come from product or service sales — not just recruitment, as per the 2021 Rules.

What approvals are required to start an MLM or Direct Selling business in India?

Company incorporation, compliance with 2021 Rules, state registration, and tax/legal clearances are required.

How can I check if a Direct Selling Company is legal in India?

Verify MCA registration, 2021 Rules compliance, and listing on state nodal authority portals.

Do state governments regulate Direct Selling too?

Yes, through nodal authorities to ensure compliance with the Direct Selling Rules 2021.

What legal documents should MLM companies provide to direct sellers?

A written contract, KYC ID, product details, compensation plan, and refund/return policy.

Client Testimonials

GAVEL has been instrumental in setting up our direct selling business the right way. Their legal team helped us with compliance, documentation, and even product claim structuring. Truly professional and reliable.

Ritika Mehra

We were new to MLM and confused about the legal process. GAVEL provided complete clarity and a step-by-step framework to build our business legally. We now run confidently with full compliance.

Ajay Bansal

The GAVEL team simplified the most complex legal aspects of direct selling for us. They are not just consultants, they’re true legal partners in our business journey.

Sunita Arora

From registering our company to aligning with the Government's direct selling guidelines, GAVEL handled everything smoothly. Their knowledge of MLM law is unmatched.

Rajeev Malhotra

GAVEL helped us get our direct selling certifications and made sure our policies and terms were fully compliant. They are a must-have legal partner for any serious MLM company.

Priya Nanda

We were struggling with misleading legal advice until we found GAVEL. Their services are ethical, transparent, and tailored to the direct selling industry.

Kapil Verma

Thanks to GAVEL, our team now operates with full confidence knowing we follow every legal requirement. Their support during audits and documentation saved us from major issues.

Manpreet Singh

As a woman-led business, finding a supportive legal consultancy was essential. GAVEL’s team, especially Advocate Priyanka Sharma, guided us with patience and professionalism throughout.

Neha Thakur

What sets GAVEL apart is their deep understanding of the direct selling ecosystem. Their consultancy goes beyond legal—they offer real business insight too.

Rohit Mishra

GAVEL helped us avoid legal grey areas that many startups fall into. Their clarity on product claims, income disclaimers, and distributor contracts was a game-changer for us.

Sneha Roy

Our Latest Blogs

Enthusiastically drive revolutionary opportunities before emerging leadership.
Distinctively transform tactical methods of empowerment via resource.

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Direct Selling Legal Company List in India – Real or Fake?

When you search on Google for “Direct Selling Registered Companies List in India 2024-2025”, you will find many websites claiming to provide an official list of government-approved direct selling companies. But here’s the truth: most of these lists are fake and misleading. Let’s understand why. Is There an Official Government List of Direct Selling Companies […]

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Direct Selling Rules 2021 Definitions

Consumer Protection Direct Selling Rules 2021, notified under the Consumer Protection Act, 2019, have brought clarity and uniformity to the Indian Direct Selling Industry. One of the most important aspects of these Rules is the Definitions section, which lays the legal foundation for understanding rights, obligations, and regulatory compliance. At Gavel Direct Selling Law Firm, […]

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Direct Selling Mizoram State Guidelines 2025

Download Complete Guidelines – mizoram-consumer-protection-direct-selling-monitoring-authority-2025. The Government of Mizoram has, in exercise of its powers under the Consumer Protection Act, 2019, notified the Consumer Protection (Direct Selling Monitoring Authority) Guidelines, 2025. This marks a significant regulatory development for the Direct Selling Industry in India, providing a localized monitoring mechanism for Direct Selling Companies and direct […]

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About Gavel Law Firm

Gavel Law Firm is a premier boutique law firm in India, specializing in providing comprehensive legal services for Direct Selling companies. With a deep focus on niche areas like Direct Selling, Food Laws, Cosmetic & Ayurveda Laws, Economic Legislations, Intellectual Property Rights Protection, and Data Protection Laws, we offer tailored legal solutions that meet the specific needs of our clients.

Contact With Us

gavellawfirm.in@gmail.com

+91-7011520061

+91-7011520061

+91-7011520061
+91-8076613282

Providing Direct Selling Solutions in Your City

Delhi-NCR | Mumbai | Karnataka | Haryana | Punjab | Rajasthan | Gujarat | Uttar Pradesh

Contact Now gavel law