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What Makes us Different

  • India's Only Direct Selling Law Firm
  • Team of Legal Professionals with Years of Experience in the Direct Selling Industry
  • Consulted Over 400+ Direct Selling (MLM) Companies

5 Steps to Start Direct Selling (MLM) Company

Company Formation

We handle company formation, including Pvt Ltd, Ltd, LLP, and Opc Pvt Ltd, as well as accounting services.

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MLM Business Plan

We will review and draft the business plan in accordance with direct selling laws.

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MLM Software

We will provide India's best MLM software for all types of business plans.

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Direct Selling Product

We will consult MLM companies for product and product manufacturer selection.

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Direct Selling Compliance

We will provide legal consultancy to MLM companies to ensure compliance with the Direct Selling Rules 2021.

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We provide complete support from company registration to product selection, compliance, and software solutions for MLM businesses.

India’s top MLM Consultants & Direct Selling
Consultancy in Delhi

Gavel Direct Selling Law Firm stands as a top MLM consultancy in Delhi, providing expert guidance in direct selling and MLM strategies. Our Direct Selling legal Experts is well-versed in Indian Direct Selling laws and supports Direct Selling businesses in compliance, business models, and direct selling certifications. Whether you're a startup or an established Direct Selling Company, we offer best direct selling consultancy services tailored to your unique needs. If you’re looking to hire an MLM consultant, Gavel Direct Selling Law Firm provides reliable and Legal solutions to guide you at every stage of your Direct Selling business journey.

Who We Are: Your Trusted Direct Selling Consultants

We are a leading direct selling consultancy firm based in Delhi, India, with years of experience in the direct selling industry. Our team has successfully served over pan india clients, backed by our MLM legal expert in-house team of 30+ legal professionals. As top direct selling consultants in India, we offer a range of services, including Company Incorporation, Drafting & Vetting Contract / Agreements, Policies and Direct Selling Business Plan, Legal Opinion on Pyramid Scheme/ Money Circulation / Misselling & Misleading Advertisement in Direct Selling Labeling and Packaging Compliance (Legal metrology), E-commerce Compliance, Product Licensing, Consulting on Direct Selling State Compliance, Project Consulting, direct selling consulting services, direct selling legal solutions, and direct selling compliance consultant services, ensuring businesses adhere to all statutory requirements and regulations.

Whether you're looking to hire a direct selling consultant for legal assistance or to design an effective Direct Selling business model, we provide consulting services for direct selling to businesses of all sizes. We focus on offering simplified solutions for complex challenges and delivering direct selling consultant services that guide your direct selling business to success. Our expertise spans across the development of direct selling companies in India and building compliant, profitable business models.

Our Gavel Direct Selling Law firm is committed to helping direct selling businesses succeed by offering the best direct selling consultants who provide insights, support, and transparent solutions for every stage of your direct selling business journey. If you are looking for a reliable direct selling company consultant, we are here to assist you with holistic consulting services that ensure your growth and legal compliance in the direct selling industry.

Why Choose Us

At Gavel Law Firm we believe in delivering more than just products or services — we deliver trust, quality, and a
commitment to excellence. With years of industry experience, our team of experts brings innovation and dedication
to every project we undertake.

Recognized As Best in Industry Rankings

Recognition 1

Friends meet 2025

Adv. Priyanka Sharma

Direct Selling Legal Advisor
Recognition 1

Friends meet 2025

Adv. Priyanka Sharma

Direct Selling Legal Advisor
Recognition 1

Direct Selling Growth Conclave 2024

Adv. Priyanka Sharma

Direct Selling Legal Advisor

Direct Selling in India: Key Regulations

Compliance with Consumer Protection (Direct Selling Rules) 2021: Direct selling in India is governed by the Consumer Protection (Direct Selling Rules) 2021, which sets a clear framework for businesses in the direct selling industry.

90-Day Compliance Deadline: All existing direct selling companies must achieve full compliance with the new rules within 90 days of the notification.

Mandatory E-Commerce Compliance: Direct Selling Companies who adopted e-commerce platforms must follow the Consumer Protection (e-Commerce) Rules, 2020, ensuring their operations are aligned with the law.

Ban on Pyramid Schemes/Money Circulation: Pyramid Scheme and money circulation are strictly banned for both direct selling companies and direct sellers in India.

State-Level Monitoring: State governments will monitor the activities of direct selling companies and their direct sellers to ensure proper regulation and compliance.

Defined Responsibilities: Both direct selling companies and direct sellers must fulfill clear obligations to protect consumer interests and ensure transparency in their direct selling business.

Our Services

Start Ups

Comprehensive guidance for direct selling & MLM ventures, ensuring success from start.

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MLM Legal & Statutory Compliance

Expert advisory for navigating the direct selling landscape with legal compliance & growth.

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Professional Audits

External annual audits ensure compliance, transparency, and long-term success in MLM.

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Economic Legislations

Proactive legal protection against corporate criminal prosecution with expert litigation support.

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Corporate Compliance & Commercial Advisory

Comprehensive corporate legal compliance solutions to ensure ethical and responsible growth.

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Data Privacy

Expert guidance on data protection and privacy compliance to safeguard your direct selling business.

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Consumer Protection (Direct Selling) Rules, 2021

Expert compliance solutions for direct selling businesses, ensuring legal success and growth.

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Product Certification

We Provide Product Certifications like Fssai, Trademark, ISO, WHO GMP, Startup India, Legal Metrology, halal, Kosher,

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International Expansion

Will Consult Direct Selling Companies who Want to Set Up Business in International and any international Direct selling company want to setup Business in India

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MLM Software

We will provide India's best MLM software for all types of business plan

Frequently Asked Questions About MLM Consultant

How to register a direct selling company in india?

To register a direct selling company in India, you need to incorporate your company, comply with the Direct Selling Rules 2021, and submit details to the State Government’s nodal authority with legal guidance from Gavel Direct Legal Consultant.

Can a Direct Selling Company be held liable for the actions of its agents/sellers?

Yes, a Direct Selling Company can be held liable for the actions of its agents or sellers if they act on its behalf, especially in cases of fraud, misrepresentation, or violation of the Direct Selling Rules 2021 — proper legal compliance with the help of Gavel Direct Selling Consultant can help avoid such liabilities.

Which type of business plan is legal in direct selling

A legal business plan in direct selling must follow a single-level or multi-level marketing structure that does not involve money circulation or pyramid schemes, ensures real product/service sale, and fully complies with the Direct Selling Rules 2021 — for a legally sound and compliant business model, consult Gavel Direct Selling Consultant.

Which type of product & services direct selling company can sell

A direct selling company can legally sell genuine products or services such as health supplements, cosmetics, garments, personal care, home care, educational services, and wellness products, as long as they are not banned, misleading, or illegal — for product category compliance and legal support, consult Gavel Direct Selling Consultant.

What are the penalties for violating Direct Selling Rules in India?

Penalties for violating Direct Selling Rules in India can include hefty fines, cancellation of business operations, legal prosecution, and blacklisting by the government — to avoid such risks, ensure full compliance with expert guidance from Gavel Direct Selling Consultant.

Can Foreign Direct Selling Companies operate in India?

Yes, Foreign Direct Selling Companies can operate in India by registering a legal entity under Indian laws, complying with FDI regulations, and following the Direct Selling Rules 2021 — for smooth entry and legal compliance, consult Gavel Direct Selling Consultant.

What are the legal obligations of a Direct Selling Entity under the 2021 Rules?

A Direct Selling Entity must comply with the Direct Selling Rules 2021, including registration, KYC, consumer protection, no pyramid structure, and regular disclosures — guided by Gavel Direct Selling Consultant.

What is the cost of hiring a direct selling consultant?

The cost of hiring a Direct Selling Consultant varies based on the scope of services, but Gavel Direct Selling Consultant offers customized and affordable legal solutions tailored to your business needs.

Are MLM Companies allowed to operate in India?

Yes, MLM companies are allowed to operate in India only if they follow the Direct Selling Rules 2021, avoid pyramid schemes, and ensure legal compliance — for expert guidance, consult Gavel Direct Selling Consultant.

Is it legal to earn income through recruitment in MLM?

No, earning income solely through recruitment is illegal in MLM under the Direct Selling Rules 2021 — income must come from genuine product or service sales; for legal structuring, consult Gavel Direct Selling Consultant.

What approvals are required to start an MLM or Direct Selling business in India?

To start an MLM or Direct Selling business in India, you need to incorporate your company, comply with the Direct Selling Rules 2021, register with State Government nodal authorities, and fulfill tax, legal, and consumer protection requirements — guided by Gavel Direct Selling Consultant.

How can I check if a Direct Selling Company is legal in India?

You can check if a Direct Selling Company is legal in India by verifying its registration under MCA, compliance with the Direct Selling Rules 2021, presence on state nodal authority portals, and ensuring it sells genuine products — for detailed verification, consult Gavel Direct Selling Consultant.

Do state governments regulate Direct Selling too?

Yes, state governments regulate Direct Selling through nodal authorities to ensure compliance with the Direct Selling Rules 2021 — for state-wise registration and legal support, consult Gavel Direct Selling Consultant.

What legal documents should MLM companies provide to direct sellers?

MLM companies must provide direct sellers with a written contract, KYC-compliant ID, product/service details, compensation plan, and refund/return policy — for legally compliant documentation, consult Gavel Direct Selling Consultant.

Our Testimonials

GAVEL has been instrumental in setting up our direct selling business the right way. Their legal team helped us with compliance, documentation, and even product claim structuring. Truly professional and reliable.

Ritika Mehra

We were new to MLM and confused about the legal process. GAVEL provided complete clarity and a step-by-step framework to build our business legally. We now run confidently with full compliance.

Ajay Bansal

The GAVEL team simplified the most complex legal aspects of direct selling for us. They are not just consultants, they’re true legal partners in our business journey.

Sunita Arora

From registering our company to aligning with the Government's direct selling guidelines, GAVEL handled everything smoothly. Their knowledge of MLM law is unmatched.

Rajeev Malhotra

GAVEL helped us get our direct selling certifications and made sure our policies and terms were fully compliant. They are a must-have legal partner for any serious MLM company.

Priya Nanda

We were struggling with misleading legal advice until we found GAVEL. Their services are ethical, transparent, and tailored to the direct selling industry.

Kapil Verma

Thanks to GAVEL, our team now operates with full confidence knowing we follow every legal requirement. Their support during audits and documentation saved us from major issues.

Manpreet Singh

As a woman-led business, finding a supportive legal consultancy was essential. GAVEL’s team, especially Advocate Priyanka Sharma, guided us with patience and professionalism throughout.

Neha Thakur

What sets GAVEL apart is their deep understanding of the direct selling ecosystem. Their consultancy goes beyond legal—they offer real business insight too.

Rohit Mishra

GAVEL helped us avoid legal grey areas that many startups fall into. Their clarity on product claims, income disclaimers, and distributor contracts was a game-changer for us.

Sneha Roy

Our Latest Blogs

Enthusiastically drive revolutionary opportunities before emerging leadership.
Distinctively transform tactical methods of empowerment via resource.

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How Direct Selling Companies Handle Consumer Grievances?

Direct Selling companies in India operate in a highly regulated and consumer-sensitive market. With the enforcement of the Consumer Protection (Direct Selling) Rules 2021, grievance redressal has become a legal as well as ethical responsibility. Today, how a direct selling company responds to consumer complaints directly impacts its credibility, compliance status, and long-term growth. 1. […]

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Direct Selling Companies Should Follow These Ethical Standards

In India’s fast-growing direct selling industry, maintaining ethical standards is not just a good business practice—it’s essential for long-term credibility, compliance, and customer trust. The implementation of the Consumer Protection (Direct Selling) Rules, 2021 has formalized many legal obligations, but truly ethical companies go beyond legal compliance to build a culture of fairness, honesty, and […]

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How to Identify a Legitimate Direct Selling Opportunity

In recent years, direct selling has emerged as a popular business model in India, offering individuals the opportunity to become self-reliant entrepreneurs. However, with the growth of the industry, there has also been a rise in fraudulent schemes disguised as direct selling opportunities. 1. Direct Selling Legal Registration and Compliance A legitimate direct selling company […]

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About Gavel Law Firm

Gavel Law Firm is a premier boutique law firm in India, specializing in providing comprehensive legal services for Direct Selling companies. With a deep focus on niche areas like Direct Selling, Food Laws, Cosmetic & Ayurveda Laws, Economic Legislations, Intellectual Property Rights Protection, and Data Protection Laws, we offer tailored legal solutions that meet the specific needs of our clients.

Contact With Us

gavellawfirm.in@gmail.com

+91-7011520061

+91-7011520061

+91-7011520061
+91-8076613282