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Direct Selling Rules

Frequently Asked Questions

The Consumer Protection (Direct Selling) Rules, 2021 are India’s first central regulations that govern Direct Selling and MLM companies. They define responsibilities for direct sellers, companies, and protect consumers from fraudulent or pyramid-like models.
Yes. The central rules apply across India. However, individual states may also issue their own State Direct Selling Guidelines to supplement or clarify certain provisions as per local requirements.
Companies must maintain and publish documents such as the Distributor Agreement, Refund & Buy-back Policy, Grievance Redressal Details, Compensation Plan, and Terms of Use on their websites to ensure full legal compliance.
Yes. Every Direct Selling entity must be registered as a legal business entity in India and comply with state-level registration or declaration mechanisms, such as Direct Selling Monitoring Mechanism (DSMM).
Gavel Law Firm provides end-to-end assistance for compliance under Direct Selling Rules, 2021 — including business registration, legal documentation, policy drafting, product certification, and website compliance. We ensure your business operates ethically, transparently, and in full alignment with Indian law.

Grow with Confidence, Stay Compliant

At Gavel, our mission is to empower your direct selling business with the compliance expertise needed to thrive in a regulated environment. Trust us to be your partners in navigating the complexities of direct selling laws, so you can focus on what you do best—growing your business.

Gavel: Guiding Your Direct Selling Business to Compliance and Success.

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