April 11, 2025 — In a surprising and emotional announcement, Modere, a renowned name in the direct selling and wellness industry, has officially declared its closure after an impressive 23 years of business. The news, shared through a heartfelt statement on the company’s official website, marks the end of an era for thousands of customers, employees, and independent representatives around the world who have been touched by Modere’s mission and products.
A Legacy of Innovation and Community
Founded with a vision to create safe, clean-label products for everyday use, Modere quickly carved a unique space for itself in the health, wellness, and beauty market. Its product lines ranged from nutritional supplements and personal care items to household essentials — all formulated with a commitment to transparency, safety, and environmental consciousness.
Over the past two decades, Modere became more than just a brand. It grew into a thriving global community of individuals passionate about living healthier, cleaner lives. Through its social retail model, Modere empowered countless independent representatives to build businesses around sharing products they truly believed in.
The company was also recognized for pioneering a modern approach to direct selling, blending e-commerce with traditional network marketing principles. This innovative strategy helped Modere attract a younger, tech-savvy demographic and kept the brand relevant in an increasingly competitive marketplace.
The Difficult Decision
In their official statement, Modere expressed deep gratitude to its community, acknowledging the unwavering support it had received over the years. The company described the decision to close its doors as “difficult,” emphasizing the pride it took in the relationships built with customers, brand partners, and team members.
The message read:
“After 23 wonderful years of serving our cherished community, we’ve made the difficult decision to close our doors. We’re incredibly grateful for your support, trust, and loyalty over the years. Whether you’ve been with us from the beginning or just discovered us recently, thank you for being a part of our story.”
Although no specific reasons for the closure were outlined in the announcement, the move comes amidst a broader wave of challenges facing many companies in the direct selling and wellness industries — including rising competition, regulatory pressures, and shifts in consumer behavior post-pandemic.
Impact on the Modere Community
The news has understandably sent shockwaves through Modere’s vast network of brand partners and loyal customers. For many, Modere was not just a source of income or products — it represented a lifestyle, a supportive community, and a shared mission to promote wellness and sustainability.
Social media platforms were flooded with emotional tributes, with many sharing personal stories of how Modere had positively impacted their lives. Brand partners reminisced about the friendships formed, the milestones achieved, and the empowerment they felt through being part of the Modere family.
While some expressed sadness and uncertainty about the future, others conveyed gratitude for the journey and optimism about carrying forward the lessons and experiences gained.
What’s Next?
At the time of writing, Modere has not yet provided detailed information regarding the winding-down process, timelines, or support measures for its brand partners and customers. It is expected that more updates will follow in the coming days, particularly concerning product fulfillment, compensation, and potential transitional assistance for representatives.
Industry analysts suggest that Modere’s closure could have ripple effects across the direct selling landscape, as companies reevaluate strategies to stay resilient in a rapidly evolving market. It also serves as a reminder of the importance of agility, innovation, and community connection — qualities that Modere embodied throughout its journey.
A Lasting Legacy
Though Modere’s chapter is coming to an end, its legacy will endure. The brand inspired a generation to think differently about the products they use daily, to prioritize clean living, and to believe in the power of community-driven business models.
For those who were a part of Modere’s story — whether as employees, brand partners, or customers — the memories, relationships, and values built over 23 years will remain an indelible part of their lives.
As Modere’s heartfelt message reminds us, “Thank you for being a part of our story.”