MBA & BBA in Direct Selling

Shoolini University, a name synonymous with innovation and excellence in education, has taken a historic step by launching full-fledged MBA and BBA Online programs in Indian Direct Selling Industry. This groundbreaking initiative, developed in collaboration with the Center of Excellence for Direct Selling in Academics (CEDSA), marks a pivotal moment in the evolution of the India Direct Selling industry.

This move represents the formal integration of industry-specific education into mainstream academia—providing legitimacy, structure, and a future-ready workforce for the Direct Selling ecosystem.

Direct Selling is a global industry worth over USD 180 billion, employing more than 100 million people worldwide. In India alone, the industry has witnessed exponential growth, especially post-COVID, offering self-employment opportunities to millions and contributing to the government’s vision of Atmanirbhar Bharat (Self-Reliant India).

Despite its scale and impact, Direct Selling has long lacked structured educational pathways. This resulted in:

• Misunderstandings about the industry
• Poorly trained sales professionals
• A lack of academic legitimacy

With these dedicated MBA and BBA Online programs, Shoolini University is bridging this gap. Students will now have the opportunity to acquire in-depth knowledge of ethical Direct Selling practices, regulatory frameworks, leadership, marketing strategies, entrepreneurship, and more—tailored specifically for the Direct Selling business model.

This historic academic integration would not have been possible without the visionary leadership of Dr. Kamal Kant Vashisht, the driving force behind CEDSA.

Dr. Kamal Kant Vashisht unwavering commitment to ethical growth, education-driven empowerment, and the professionalization of Direct Selling has brought this dream to reality. His efforts have created an educational model that is both industry-relevant and socially impactful, nurturing a new generation of Direct Selling leaders who are skilled, ethical, and entrepreneurial.

His collaboration with Shoolini University has not just created a course—it has ignited a movement to bring respect, credibility, and growth to Direct Selling as a recognized career path.

The Online MBA and BBA in Direct Selling are designed to be industry-integrated, offering:

• Practical exposure to Direct Selling models
• Courses on business ethics and compliance (aligned with Indian Direct Selling Rules 2021)
• Leadership and team-building skills
• Entrepreneurship training
• Marketing, branding, and digital tools for growth
• Industry internships and corporate mentorship
• Legal understanding of the Direct Selling and Consumer Protection frameworks

Students enrolled in these programs will be mentored by leading academicians and top industry experts, ensuring that their education is rooted in both theory and practice.

The launch of these programs signifies more than just curriculum development—it’s about nation-building. By offering these educational platforms, Shoolini University is contributing to:

• Employment generation
• Women empowerment
• Youth entrepreneurship
• Formalizing and standardizing the Direct Selling profession

This aligns perfectly with the Indian government’s focus on skilling India’s youth, promoting self-employment, and regulating the Direct Selling sector through transparent and fair practices.

The launch of the Online MBA and BBA in Direct Selling by Shoolini University in collaboration with CEDSA is a historic turning point. It is a call to aspiring entrepreneurs, business leaders, and change-makers to build their future on a foundation of education, ethics, and empowerment.

We extend our heartfelt gratitude to Shoolini University for its visionary leadership and special thanks to Dr. Kamal Kant Vashisht, whose dedication and insight are guiding the Indian Direct Selling Industry into a new era.