Direct Selling vs. MLM What’s the Difference?
Direct Selling is a sales method where products or services are sold directly to consumers, typically outside traditional retail stores — like home demos, one-on-one pitches, or online interactions. It includes both single-level and multi-level structures. Multi-Level...
Direct Selling Guidelines 2016: What You Need to Know
India’s First Step to Regulate Direct Selling The Direct Selling Guidelines 2016, issued by the Ministry of Consumer Affairs, were India’s first official attempt to bring structure to the growing direct selling industry. These guidelines aimed to protect consumers,...
What Laws Govern Direct Selling in India?
Understanding the Legal Framework for Direct Selling Businesses Direct Selling has emerged as a significant part of India’s retail and entrepreneurial ecosystem, offering individuals a chance to sell products or services directly to consumers without relying on...