Direct Selling Law
The Role of the Central Consumer Protection Authority (CCPA)
In a rapidly evolving marketplace where consumers are constantly exposed to a wide array of products, services, advertisements, and digital transactions, the need for a strong consumer protection mechanism is more vital than ever. To meet this need, the Central...
How Are Pyramid Schemes Penalized in India?
Pyramid schemes have long been a financial trap for unsuspecting individuals seeking quick wealth. In India, these schemes are not only unethical but completely illegal, and the law takes a strong stance against them. Over the years, the Indian government has...
457 Direct Selling MLM Company list is Null & void now
Before 2016, the Indian Direct Selling and Multi-Level Marketing (MLM) industry operated in a legal grey area. There was no specific law or regulation in that formally recognized or governed the functioning of direct selling MLM companies in India. Ethical Direct...
Role of Consumer Protection Act in MLM & Direct Selling
Direct Selling in India — also known as MLM (Multi-Level Marketing) — has seen rapid growth over the past decade. Millions of Direct Sellers are part of this dynamic direct selling mlm business model, selling products, services and building networks to earn income....
Misleading Advertisements and Penalties in Direct Selling?
In the fastest growing Direct Selling MLM Industry, transparency and trust are key. Direct Selling MLM Companies Sell products directly to consumers through Network of Direct Sellers, often without a traditional retail setup. with this unique Direct Selling MLM...
How Indian Law Differentiates Between Direct Selling and Pyramid Schemes
Direct Selling Vs Pyramid Schemes In India, many people confuse direct selling with pyramid schemes, but legally, they are very different. Understanding this difference is important for consumers, sellers, and companies to stay on the right side of the law. What is...
Direct Selling vs. MLM What’s the Difference?
Direct Selling is a sales method where products or services are sold directly to consumers, typically outside traditional retail stores — like home demos, one-on-one pitches, or online interactions. It includes both single-level and multi-level structures. Multi-Level...
Direct Selling Guidelines 2016: What You Need to Know
India’s First Step to Regulate Direct Selling The Direct Selling Guidelines 2016, issued by the Ministry of Consumer Affairs, were India’s first official attempt to bring structure to the growing direct selling industry. These guidelines aimed to protect consumers,...
What Laws Govern Direct Selling in India?
Understanding the Legal Framework for Direct Selling Businesses Direct Selling has emerged as a significant part of India’s retail and entrepreneurial ecosystem, offering individuals a chance to sell products or services directly to consumers without relying on...
Is Direct Selling Legal in India?
Yes, direct selling MLM is completely legal in India, provided it is carried out in compliance with the applicable laws and guidelines. Direct selling MLM, as a business model, has been recognized by the Government of India and is regulated through a dedicated set of...
Direct Selling Rules 2021 – IN ENGLISH
What Are the Direct Selling Rules, 2021? The Consumer Protection (Direct Selling) Rules, 2021 were introduced to regulate direct selling companies and protect Indian consumers from fraud, misleading claims, and pyramid schemes. These rules apply to: All direct selling...
डायरेक्ट सेलिंग नियम2021 | उपभोक्ता संरक्षण (प्रत्यक्ष बिक्री) नियम, 2021 – सम्पूर्ण जानकारी हिंदी में
भारत सरकार ने 28 दिसंबर 2021 को एक महत्वपूर्ण कानून लागू किया जिसे कहा जाता है –उपभोक्ता संरक्षण (प्रत्यक्ष बिक्री) नियम, 2021(Consumer Protection (Direct Selling) Rules, 2021) इस कानून का उद्देश्य भारत में डायरेक्ट सेलिंग (प्रत्यक्ष बिक्री) को विनियमित करना और...
What is Direct Selling MLM Law in India?
Direct Selling MLM is a powerful business model that connects Manufacturer directly with consumers without involving mediator. In India, Direct Selling MLM industry has witnessed significant growth, leading the government to introduce specific laws and guidelines to...
Haryana Direct Selling Monitoring Mechanism: A Regulatory Milestone for Consumer Protection
With the exponential rise of the direct selling industry in India, regulatory oversight has become imperative to ensure ethical practices, safeguard consumer interests, and eliminate fraudulent schemes. In alignment with the Consumer Protection (Direct Selling) Rules,...
West Bengal Notifies Direct Selling Rules: A New Compliance Era for the Industry
Introduction In a crucial development aimed at regulating the Direct Selling Industry, the Government of West Bengal has formally notified the implementation of the Consumer Protection (Direct Selling) Rules, 2021. This move aligns the state’s consumer protection...
Tamil Nadu Notifies Direct Selling Rules: Legal Compliance Framework for Entities and Sellers
Introduction In alignment with the central regulatory framework, the Government of Tamil Nadu has officially notified the Consumer Protection (Direct Selling) Rules, 2021, thereby bringing direct selling entities and direct sellers within a state-specific legal...
Meghalaya Direct Selling Rules: A Comprehensive Legal Overview
In response to the evolving landscape of direct selling in India, the Government of Meghalaya has taken significant steps to align with national standards. On November 9, 2022, the state republished the Consumer Protection (Direct Selling) Rules, 2021, as notified by...
Kerala Direct Selling Rules 2025 | Legal Compliance for Direct Selling, MLM Companies in India
Explore the Kerala Direct Selling Monitoring Mechanism 2025. Understand state-wise legal obligations for MLM and Direct Selling businesses. Stay compliant with Gavel Law Firm. The evolution of the Direct Selling industry in India has prompted both the Central and...
Mandatory Labeling Requirements for Direct Selling Entities under the Legal Metrology
Mandatory Labeling Requirements for Direct Selling Entities under the Legal Metrology (Packaged Commodities) Rules, 2011 The Indian direct selling industry, now regulated under the Consumer Protection (Direct Selling) Rules, 2021, continues to witness significant...
The Maharashtra Direct Selling Monitoring Committee
The Maharashtra Direct Selling Monitoring Committee has been established to oversee and regulate direct selling activities within the state, ensuring adherence to legal and ethical standards. This initiative aligns with the Consumer Protection (Direct Selling) Rules,...
THE ANDHRA PRADESH DIRECT SELLING GUIDELINES, 2022
India’s direct selling industry is expanding rapidly, offering flexible income opportunities and entrepreneurial freedom to millions. With this growth comes the pressing need for robust consumer protection and compliance systems to prevent fraudulent activities and...
FSSAI REGISTRATION & LICENSE MENDATORY FOR EVERY DIRECT SELLERS
FSSAI Introduces Compliance Framework for Direct Sellers under FoSCoS In a significant move to regulate the direct selling sector dealing in food products, the Food Safety and Standards Authority of India (FSSAI) has formally introduced “Direct Seller” as a distinct...
Direct Selling Amendment Rules 2023
Consumer Protection (Direct Selling) (Amendment) Rules, 2023: A Significant Step Towards Transparency The direct selling industry in India has witnessed a crucial regulatory shift with the introduction of the Consumer Protection (Direct Selling) (Amendment) Rules,...