NCH (National Consumer Helpline) registration is now mandatory for all direct selling (MLM) companies in India. As per the Consumer Protection (Direct Selling) Rules, 2021, every direct selling (MLM) entity must register on the NCH (National Consumer Helpline) portal managed by the Department of Consumer Affairs. This registration connects the company with the government’s official grievance redressal system, allowing consumers to raise complaints and get timely resolutions. It also helps build trust and transparency between the company and its customers — a key requirement in today’s regulated direct selling (MLM) environment.
Failing to register on the NCH portal can lead to serious consequences such as legal notices, penalties, or even restrictions on business activities. That’s why it’s important for every direct selling (MLM) business to complete this process without delay. At Gavel Direct Selling MLM Consultant, we assist companies in filing their NCH registration, setting up proper grievance redressal mechanisms, and staying fully compliant with Indian laws — so you can focus on growing your business the right way.